News & Blog

Increasingly, consumers are demanding more from their socks. They want performance benefits that help socks dry quickly, keep feet warm, and are light enough to keep them moving freely. In response, INVISTA launches new THERMOLITE® FAR INFRARED technology to help knitters, brands and retailers meet this growing need for high-tech features in everyday socks.

INVISTA brought something special to January’s Outdoor Retailer + Snow Show in Denver, Colorado. Two prominent Asian suppliers of synthetic thermal insulation – Ziran Non-Woven and Shinih Enterprise – presented commercially available insulation padding incorporating THERMOLITE® T3 EcoMade technology.

Arvind and INVISTA have enjoyed a long-standing and successful partnership working together to bring the latest innovations in textiles to brands and retailers across the globe. The two firms recently teamed up to launch the festive collection for 2017 – DECODE. This fresh and ultramodern denim collection was showcased in spectacular displays and a flamboyant runway show held last month at The Lalit in Delhi and Mumbai.

The WRANGLER® brand launched in 1947 with an innovation platform focused on creating the best possible jeans for cowboys. Today, WRANGLER® continues to create high-quality jeans, but now they are designed to fulfill the needs of modern consumers. “Looking good, working hard” is the guiding principle woven into every WRANGLER® design, and the brand platform is Born Ready™. With the introduction of THERMOLITE® technology across the WRANGLER® Cold Ready product range, consumers will be protected from the harsh cold, while still looking great. Blending fashion and function, the collection includes modern fits that you can live comfortably in, enhanced by innovative finishes.