News & Blog

ARVIND AND INVISTA “DECODE” THE DENIM LANGUAGE AT FESTIVE 2017 LAUNCH

Apr 11, 2017

Arvind and INVISTA have enjoyed a long-standing and successful partnership working together to bring the latest innovations in textiles to brands and retailers across the globe. The two firms recently teamed up to launch the festive collection for 2017 – DECODE. This fresh and ultramodern denim collection was showcased in spectacular displays and a flamboyant runway show held last month at The Lalit in Delhi and Mumbai.

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Stay Warm in Wrangler’s Cold Ready Denim Collection for Winter

Nov 29, 2016


The WRANGLER® brand launched in 1947 with an innovation platform focused on creating the best possible jeans for cowboys. Today, WRANGLER® continues to create high-quality jeans, but now they are designed to fulfill the needs of modern consumers. “Looking good, working hard” is the guiding principle woven into every WRANGLER® design, and the brand platform is Born Ready™. With the introduction of THERMOLITE® technology across the WRANGLER® Cold Ready product range, consumers will be protected from the harsh cold, while still looking great. Blending fashion and function, the collection includes modern fits that you can live comfortably in, enhanced by innovative finishes.

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