News & Blog

Industry challenge

The outdoor industry is in the midst of change as both the business landscape and consumer lifestyles continue to evolve at a rapid pace. Today’s consumers are searching for hybrid outdoor apparel with versatile functionality, rather than purchasing activity-specific apparels. Consumers expect their outerwear to help them better manage comfort and warmth, garments must have lightweight, breathability and moisture management properties to meet with an array of end uses across a multitude of cold weather activities. With the growth of sustainability movement, consumers also getting more concern about the environment and they are supportive to use products that contain environmentally-responsible or recycled components

Arvind and INVISTA have enjoyed a long-standing and successful partnership working together to bring the latest innovations in textiles to brands and retailers across the globe. The two firms recently teamed up to launch the festive collection for 2017 – DECODE. This fresh and ultramodern denim collection was showcased in spectacular displays and a flamboyant runway show held last month at The Lalit in Delhi and Mumbai.

How It Works

Thermo Boost Denim is made with THERMOLITE® INFRARED technology, which provides innovative performance benefits that today’s consumers’ desire. This denim is solar-activated by the sun, or artificial light sources, using a unique blend of near infrared (NIR) yarns with proprietary additives. The yarns absorb the NIR rays to raise the temperature of the garment, while the system’s integrated high-quality insulation traps air and minimizes heat loss in cold temperatures. As an added bonus, Thermo Boost Denim also features LYCRA® T400 fibre for extra comfort.