News & Blog

ZARA, Europe’s leading High Street fashion retailer, has launched an over shirt , shirt and denim for men for Autumn/Winter 2019 featuring THERMOLITE® technology. The collection’s functional range offer a relaxed fit with long sleeves and buttoned cuffs over jacket, a slim fit collared shirt with long sleeves and buttoned cuffs and a regular fit jean. The collection features THERMOLITE® technology, which optimizes wearer performance by keeping him warm and comfortable too.

Industry challenge

The outdoor industry is in the midst of change as both the business landscape and consumer lifestyles continue to evolve at a rapid pace. Today’s consumers are searching for hybrid outdoor apparel with versatile functionality, rather than purchasing activity-specific apparels. Consumers expect their outerwear to help them better manage comfort and warmth, garments must have lightweight, breathability and moisture management properties to meet with an array of end uses across a multitude of cold weather activities. With the growth of sustainability movement, consumers also getting more concern about the environment and they are supportive to use products that contain environmentally-responsible or recycled components