Warmer, lighter and using a minimum of 35% in recycled materials, the innovative new THERMOLITE® T3 EcoMade insulation can enable garment brands to unlock the economic and environmental advantages of sustainable, high-performance active outdoor wear.
“Insulation is different from other textiles, because it is difficult for customers to gauge its quality based on what they can touch and see. In a saturated market, it is crucial to find a way to give end-user customers confidence that the garments they are buying will meet qualified standards as well as desired sustainability level. As a leader in the industry, we are excited to partner with The LYCRA Company in launching THERMOLITE® T3 EcoMade insulation” said Joyce Chien, Business Director for Shinih Enterprise CO., Ltd.
One of the world’s leading non-woven manufacturers, Shinih, has worked with The LYCRA Company for more than 30 years. With over 50 years’ experience in the insulation market, Shinih has an in-depth understanding of what is driving consumer demand.
“The LYCRA Company’s innovative THERMOLITE® T3 EcoMade insulation technology delivers on all fronts. It is fully tested to ensure it meets stringent quality standards, GRS certification criteria and superior CLO performance, as well as a light environmental footprint. We are confident that it will shake up this demanding market,” Chien said.
New insulation weighs less, but keeps wearers warmer
The new generation of The LYCRA Company’s groundbreaking insulation padding, THERMOLITE® T3 EcoMade delivers outstanding warmth while being extremely lightweight. Combined with superior compression and recovery, THERMOLITE® T3 EcoMade insulation sets a new milestone in terms of wearer comfort.
A high level of water resistance keeps outdoor enthusiasts dry and comfortable, even in demanding conditions. In addition, THERMOLITE® T3 EcoMade technology has outstanding wash durability, which translates into longer garment life and lower environmental impact through fewer replacements and less trash.
Consumers drive green fashion trend
Sustainable fashion is becoming a key battleground for garment brands. According to the GfK MRI Survey of the American Consumer, over half (56%) of respondents are willing to pay more for environment-friendly products, and a similar number (49%) agree that a company’s environmental record is an important factor in purchasing decisions.
THERMOLITE® T3 EcoMade insulation opens access to a broad range of high-performance, highly sustainable products. Because it contains a minimum of 35% recycled materials, the new material lowers the cost barrier for brands interested in entering this market.
The level of recyclables in the THERMOLITE® T3 EcoMade insulation formula can be more than 35%. This offers brands an opportunity to tailor products to suit the sustainability and price-point requirements of consumers searching for high-performance, sustainable products.
Shanghai Shi, General Manager of Ziran Non-Woven Co. Ltd, noted that the brand-power of The LYCRA Company and its track record for technical innovation made the decision to become a licensee/producer of THERMOLITE® T3 EcoMade Insulation an extremely easy one.
“As well as greatly enhancing our company image and creating an opportunity to offer customers a variety of exceptional insulation solutions, we expect this development to significantly increase revenues – by at least 20% over our current product line. We hope it will grow to 50% within the next three years as demand for performance and sustainability continues to rise,” said Shi.
THERMOLITE® makes history again
The new THERMOLITE® T3 EcoMade insulation builds on 30 years of experience in keeping consumers warm and dry with products offering outstanding quality, dependability, and performance. The THERMOLITE® brand has a history of driving innovation and supporting the aspirations of customers with impactful marketing and compelling communications that extend throughout the value chain.
“Innovation has always been part of The LYCRA Company’s genetic code. It has seen us develop a broad portfolio of value-creating products, designed to deliver class-leading performance, and which put our customers at the forefront of their market segment in any geography,” said Huw Williams, The LYCRA Company global segment director, activewear and outdoor.
“THERMOLITE® T3 EcoMade insulation continues that story, providing licensees and brands with a way to heat up sales in an extremely competitive market, while at the same time helping High Street customers to keep warm without compromising their green principles,” he said.
To find out more about THERMOLITE® T3 EcoMade insulation and other Down Alternative Technology, visit Shinih at booth at 5035-LL, and Ziran at booth 6035-LL at the Outdoor Retailer + Snow Show which runs from 25 – 28 January, 2018 at the Colorado Convention Center in Denver.
With more than 50 years of experience, Shinih® is one of the leading synthetic insulation manufacturers in the world. We have a global presence with more than 20 manufacturing sites worldwide - in China, Vietnam, Thailand, Taiwan, Indonesia, Cambodia and the United States. These 20 manufacturing sites and 24 offices worldwide provide the best flexibility in services and in products. With constant reinvestment in research and development, Shinih® continues to lead the industry with innovative products and services.
Ziran was founded in 1999. It is one of the leading manufacturers for synthetic insulation in mainland China. All the products are Bluesign® approved; Ziran’s factories are GRS certificated also. Ziran owns its R&D team, internal test lab and systematic quality control. Constant innovation and high-quality service are Ziran’s business philosophy.
*Note that A&AT was sold on Jan, 29 2019 and is no longer part of INVISTA, we are now doing business as The LYCRA Company – You can find more information in this press release.