News & Blog

Stay Warm in Wrangler’s Cold Ready Denim Collection for Winter

Nov 29, 2016

The WRANGLER® brand launched in 1947 with an innovation platform focused on creating the best possible jeans for cowboys. Today, WRANGLER® continues to create high-quality jeans, but now they are designed to fulfill the needs of modern consumers. “Looking good, working hard” is the guiding principle woven into every WRANGLER® design, and the brand platform is Born Ready™. With the introduction of THERMOLITE® technology across the WRANGLER® Cold Ready product range, consumers will be protected from the harsh cold, while still looking great. Blending fashion and function, the collection includes modern fits that you can live comfortably in, enhanced by innovative finishes.

Embrace the Cold

THERMOLITE® technology is the perfect solution for winter denim. Today’s consumers prefer easy-care performance jeans engineered to help them stay comfortable in as temperatures drop. Jeans with THERMOLITE® technology deliver lightweight warmth to keep the wearer warm, dry and comfortable longer.

Experience the INVISTA Difference

INVISTA is a unique source of high-quality fiber and fabric innovations that add the performance to denim. In addition to our THERMOLITE® technology, we offer COOLMAX® technology to keep consumers cool, dry and comfortable in warm temperatures, and a selection of LYCRA® fiber that provides outstanding stretch and shape retention. We also offer world-class technical and marketing support designed to help increase garment sell-through at the retail level.

to learn more about the THERMOLITE® technology used in the Wrangler Cold Ready collection, or visit this page to learn more on technologies to use in Denim.

COOLMAX®, THERMOLITE® and LYCRA® are trademarks of INVISTA.


The LYCRA Company Silvia Toledo North EMEA Denim Senior Account Manager +34 93 237 92 84 Barcelona SPAIN