News & Blog

Rica Lewis Launches New Winter and Summer Denim Lines

Oct 27, 2016

The Fibreflex® jeans range by Rica Lewis containing LYCRA® fibre will now include two different technology solutions developed by INVISTA for summer and winter performance denim. Rica Lewis is launching its Fibreflex® jeans with THERMOLITE® technology this autumn, and denim with COOLMAX® technology will debut in summer 2017.

New Fibreflex® denim collection from Rica Lewis made with LYCRA® fiber and THERMOLITE® technology

Extreme cold weather alert? The latest generation of Fibreflex® jeans by Rica Lewis harnesses the power of THERMOLITE® technology to provide lightweight insulation that keeps the wearer warm and dry as temperatures drop. When you consider the jean’s LYCRA® fibre content as well, these jeans will deliver extra comfort and added value to consumers.

Research shows that 80% of buyers today want their jeans to help them brave the elements, which is why these smart jeans are now widely available at super-stores*. Fibreflex® jeans come in a well-fitting straight cut, and are available in four different washes, so consumers can enjoy exceptional comfort and dependable performance in any weather.

Starting in Summer 2017, the French will be able to purchase Fibreflex® jeans made with COOLMAX® technology, which is designed to keep the wearer cool, dry and comfortable longer. By integrating these desirable performance benefits into its jeans, Rica Lewis is not only differentiating its denim, it’s also adding value to drive sales.

*Denim & Activewear Survey by ICM

INVISTA Contacts

INVISTA Apparel & Advanced Textiles Silvia Toledo Denim Account Manager - North EMEA +34 93 237 92 84 Barcelona SPAIN